Monday, March 05, 2007

Dial up your own fizz level


Lock that term away in your memory bank. I suspect you'll be hearing a lot about it when the soft drink industry gets into full gear.

"Coca-Cola, Pepsi and Britvic, the soft drinks manufacturers, are developing a raft of increasingly wacky space-age new products in an attempt to stem the decline of growth in the fizzy drinks market," reports Mark Choueke in London's Sunday Telegraph.

"Innovations being developed by the industry include a 'turbo-fizz' dial feature on the side of a can that allows consumers to increase or reduce the amount of bubbles in their drink. Drinks that change colour are also being developed. Such features could be the norm within five years, according to soft drink industry experts."

Of course, this could be one gigantic joke. When I Googled "turbo-fizz" the only hit I got was on a "Star Wars" fan site that showed a lot of humor.

In its list of SW-esque foods and drinks it listed " Turbofizz -- A highly carbonated drink popular in the Corporate Sector." It also listed such things as Death Star Popcorn Balls, Boba Fett-uccine and "Harmon Kizzlebrew -- This beer is favored in the Mid Rim, and is an excellent accompaniment to steamed yazstrimskizzies."

The Telegraph, citing "sources from within some of the largest soft drinks manufacturers in the UK," reports that within a few years, drinks on store shelves "will use interactive features such as aroma and sound. Cans fitted with technology to ensure that drinks are served at the correct temperature, even if they haven't previously been chilled, are also being tested."

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's No-Alcohol Drinks Notebook latest entry.
Back to Dowd On Drinks home page.

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