Wednesday, March 14, 2007

Anheuser-Busch makes a 180

There are so many "enery drinks" on the market that unless a manufacturer comes up with a new gimmick there's little chance the product will get any press.

Welcome 180 Red with Goji.

Anheuser-Busch's new energy drink meets that criterion with the inclusion of goji, a small, high-antioxidant Tibetan berry that helps impart a cherry taste to the slightly sweet drink.

For consumers into the minutiae of drink formulae, growers and vendors of goji, also known as wolfberries, say they are loaded with all sorts of nutrients -- 18 kinds of amino acids, 21 trace minerals, and "500 times the amount of vitamin C, by weight, than oranges, making them second only to camu camu berries as the richest vitamin C source on earth," among others.

The overall formula contains carbonated water, sucrose, goji berry juice, acerola juice, guarana -- a natural caffeine, vitamins B-6, B-12 and C, and lychee natural flavor.

180 Red joins a product line that includes 180 Blue, 180 Blue Low-Calorie and 180 Sugar-Free Orange Citrus Blast. It is now available nationally in 8.2- and 16-ounce cans.

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