Monday, March 12, 2007

Coke for sensual skin?

Coke and L'Oréal may seem like an odd partnership, but anything goes in the beverage world these days.

The soft drink giant and the skin care behemoth are teaming up on a new health-and-beauty beverage to be launched next year, axcording to industry sources cited by Brandweek.

Says the magazine, "Currently called Lumaé, the "nutraceutical" drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division. The drink, which is still in the early stages of development, is expected to contain ingredients that will help women care for their skin, per a source."

"Neutraceuticals" are a growing industry niche. Coca-Cola has been producing “Love Body” in Japan for a while, and more recently launched “Enviga” in the U.S.

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