Friday, February 08, 2008

Nothing new for NYC's top tea shop

The Ito En Tea Shop has been named New York's "best tea emporium" for the fourth consecutive year in the Zagat's 2008 New York City Gourmet Shopping & Entertainment Guide (formerly the New York City Marketplace Guide).

The shop, located at 822 Madison Avenue, is owned by Ito En (North America) Inc. The company's KAI restaurant, which serves traditional Japanese kaiseki cuisine, is located above it.

The Zagat's review:

"Ranking as the best tea emporium in NYC, this Upper East Side sanctuary has no peers in its superb selection of authentic Japanese, Chinese and Indian leaves both traditional and exotic, packaged and treated as works of art in a so-civilized boutique space that's also stocked with one-of-a-kind accoutrements; run by one of Japan's premier producers and staffed by sophisticated sorts who can make neophytes experts, it's very expensive but worth it to steep in tea as spirituality."

Ito En (North America) Inc. was founded in May 2001 to introduce its line of green tea products and establish a culture and interest in authentic green tea in the U.S. and beyond.

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