Monday, October 29, 2007

Raw, raw for Pepsi-Cola

PepsiCo Inc. is following the industry trend toward offering soft drinks sweetened with cane sugar rather than high-fructose corn syrup.

The international beverage giant last week filed to protect the trademark "Pepsi Raw" in relation to a soft drink that has not yet been released to the consumer market, according to A March filing with the United Kingdom Intellectual Property Office features a similar filing which features a "Pepsi Raw" logo.

The logo, shown in the filing only in the sketchy black-and-white form seen here, obviously needs some work to be glitzy enough for the international market.

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