Coca-Cola is doing anything but standing pat. The soft drink global industry leader confirms it has opened a research center in Beijing to partner with a Chinese research center to develop drinks based on Chinese herbal ingredients and formulas.
The facility, called the Coca-Cola Research Center for Chinese Medicine, is a joint venture with the Academy of Chinese Medical Sciences which is the nation's center for research, health care and education in traditional Chinese medicine.
Rhona Applebaum, Coca-Cola's vice president and chief scientific and regulatory officer, and Hongxin Cao, president of the academy, said in a joint statement Sunday that the move connects Coke's global reach and marketing with what Cao called Chinese medicine's "more holistic view on health."
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