Lest anyone doubt the pomegranate craze has dissipated, Cadbury Schweppes today introduced Pomegranate 7UP, a blend of the fruit flavor and the traditional lemon-lime drink, aimed at the holiday beverage market.
Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages, said, "Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party,"
Like original 7UP, the new drink has 100% natural flavors and is caffeine free. The limited edition product, available in 2-liter bottles, will be on store shelves from today through Jan. 31, 2008.
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