With apologies to the long-ago pop star Tommy Roe, one hopes, Yoplait has launched a new milk-based soft drink called Dizzy for the French market.
The target market is the 15-to-25-year-old niche, with both "citrus" and "exotic fruits" flavors and a a purple aluminum container.
The company has been mum on when, or whether, Dizzy will make its U.S. debut.
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