Q: What is purple, Peruvian and presently coming on the beverage market?
A: Half the drinks line from Simply Originals LLC, a husband-and-wife business in Rowayton, CT, that was founded last year.
They have come up with with two all-natural Andean-based artisanal drink recipes: Simply Originals Purple Corn and Simply Originals Flaxseed.
The non-carbonated beverages contain about half the calories and sugar found in the most popular drinks. They are available at Northeast Whole Foods and other markets in southern Connecticut, New York and northern New Jersey.
Renato Varas, co-founder of the company with wife Meghan, grew up drinking versions of these beverages in his native Peru. The Purple Corn is commonly known as “chicha morada” in Peru. It contains Andean purple corn, cinnamon, clove, pineapple and lemon and contains high levels of antioxidants.
The Flaxseed, first such ready-to-drink beverage on the U.S. market, is based on the tradition of “emolientes,” or herbal fusions, and has high levels of omega-3s, antioxidants and fiber.
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