Wednesday, October 01, 2008

Hollywood in a handy can

Anyone who saw the Ben Stiller/Robert Downey Jr. comedy flick "Tropical Thunder" saw the characters swilling Booty Sweat, a fictional energy drink.

Fictional, that is, until now. Paramount Pictures has licensed the energy drink to the novelty-products firm Boston America Corp. to make a limited run of the drink for the real world.

Michael Corcoran, president of consumer products at Paramount Pictures, said, “We’re very excited, because it has the potential to live for quite a while, well beyond the film. ... Not to my knowledge has this ever been done before.”

Well, maybe not for a fictional movie product, but don't rule out TV. Last fall, Pawtucket Patriot Ale moved from the animated series "Family Guy" to the real world when a Rhode Island micro-brewery started brewing it.

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