Cheerwine rebranding under way

Last fall, I wrote about Cheerwine, a long-popular cherry flavored South Carolina soft drink looking to expand its horizons.

The Salisbury, NC, firm that has been around since 1917 just announced its distribution is up to 16 states. But I'm not sure what to tell you to be on the lookout for after next July.

Reason? Cheerwine maker Carolina Beverage Corp. has hired a Seattle company to create a new brand that will be launched on packaging, trucks and advertising next summer to replace the current look (seen above).

Meanwhile, for information on where Cheerwine is distributed, check its Web site here.

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