Saturday, September 13, 2008

A-B creates non-alcohol division

Anheuser-Busch has been in the news lately for being sold to InBev of Belgium. However, good old American know-how continues to be one of its products.

The St. Louis-based beverage giant has created a non-alcoholic subsidiary called 9th Street Beverages, specializing in energy drinks and high-end waters. It includes such drinks as 180 Energy, BORBA Skin Balance Water, Icelandic Glacial and Monster.

Sales for A-B’s non-alcohol portfolio are up 77% this year, and the company says it is working on new “energy, specialty and new age product concepts.”

A-B's first non-alcoholic drink was 180 Orange-Citrus Energy Drink, in 2001.

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