Monday, July 14, 2008

Shrinking Starbucks adds protein drink

Starbucks may be in the process of shuttering 600 of its many, many stores, but it's not cutting back on what it is offering at the remaining places.

Today, the coffee purveyor unveiled a new line of made-to-order protein shakes called Vivanno.

The drinks come in such flavors as orange mango banana and banana chocolate, and are made with the same equipment used for Starbucks' trademark Frappuccino coffee drinks.

Vivannos include such ingredients as whey protein and fiber powder, as well as fresh bananas. Customers can customize the drinks with the addition of a shot of espresso or green tea powder. Price: between $3.75 and $3.95.

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1 comment:

DR said...

Starbucks may actually have lucked out with the timing of this. For its sporty clientele at least. ...

A new study showed that athletes who consumed carbohydrates and drank caffeine had 66% more glycogen in their muscles four hours after working out vs. athletes who consumed carbohydrates alone. This is a good thing for all athletes.

I blogged on the science behind this here.

I am going to try one today (post-workout) and see how they taste.