That's the title of the story on the snarky, but entertaining and often illuminating, blog Gawker.com.
The posting reports on a new book called "Bottlemania," which digs into the whole craze. The Gawker story begins:
"Bottled water is a bit like smoking: deep down, we all knew there was something wrong with it from day one.
"Environmentalism has been a widespread subject in our public consciousness for more than 30 years now. Did anyone really believe that getting our water out of 16-ounce plastic bottles would be an efficient long-term solution for humanity?
"Despite that, the bottled water industry has done an admirable job using sly marketing magic to make us all feel like chemical-ridden cheapskates for drinking out of the tap."
Go here for the whole Gawker.com story, and here for various pertinent links on drinking water.
To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.