Japanese flocking to vinegar drinks

Vinegar is used in this country for everything from a marinade base to a salad dressing ingredient to folk medicine. But as a beverage? Not really.

Web Japan, however, reports that the Japanese liking for vinegar -- or o su -- has grown well beyond the condiment stage to become a sought-after beverage.

Buoyed by reports that rice vinegar is effective in promoting weight loss, a wide range of vinegar-based drinks has made its way to market.

Fruit vinegar beverages, diluted with water, lead the parade. They're made primarily from grapes, apples and raspberries. These are like juice but are made from fermented fruits, such as apples, grapes, or raspberries and found favor with women and young people of both genders. Another popular drink is black vinegar ("kurozu"), which has an older customer demographic.

Here's a link to the full story.

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