Sunday, May 04, 2008

Aussie water product makes U.S. debut

Not enough domestic or imported bottled water brands for you? Well, on Balance one company agrees with you.

The Balance Water Co. that makes a product combining American spring water with homeopathic Australian flower essences designed to bring about peace of mind and relieve stress, has debuted in the U.S. at Hannaford Supermarkets in the Northeast and various Whole Food Market stores. It made its debut in 2005 in Australia.

"We'd like to do complete national coverage," says Martin Chalk, company co-founder and head of its U.S. operations.

The company says its water contains floral essences designed to help calm and focus body and mind in a variety of ways. The "Water for Traveling" flavor, for example, is equipped with essences designed to combat typical travel-related stresses and the "Water for the Mind" flavor is claimed to help with focus and concentration. The company also sells "Water for Women" and "Water for Children."

Of course, the use of the word "flavor" should be regarded as merely separating one formula from another since the various waters are flavorless.

"We tried very hard not to change the flavor of the water," Chalk told Beverage World magazine. "Even though we put up to eight flowers in a water we use an organic and natural process to do so. We don't use any chemicals. We use some non-invasive methods in order to sterilize the product and remove the flavor. Non-flavored water is the most popular drink in the world." he added.

The company has established bottling stations in New York State's Catskill region and California's Sierra Nevada range so it can use local water, and therefore can avoid shipping large quantities of water across the world. Only the floral essences are shipped, from Australia.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.

No comments: