It's not just Muslim demonstrators that adverting gurus need to be attuned to these days. An angry Sicilian priest has persuaded the folks at Red Bull to trash its Nativity scene soft drink ad that he deemed "a blasphemous act."
The TV commercial, with dialogue in Italian, contains an extra Wise Man, bearing a can of Red Bull caffeinated energy drink.
The Rev. Marco Damanti said, "The image of the sacred family has been represented in a sacrilegious way. Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity."
For good measure he also objected to the company's slogan, "Red Bull gives you wings."
In the interest ofletting you make up your own mind, here's a link to the ad.
And, if you're looking for another miraculous aspect to Red Bull, try this magic trick with a can of the drink.
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