Snapple apparently is trying to outdo itself.
The Plano, TX, drink maker already is the No. 1 super premium tea brand with 71% of the market. and is responsible for 96% of the category's growth this year.
Now, it is introducing a line called Super Premium Juice Drink for the category. They include four drinks: Goji Punch, Peach Mangosteen and the low-calorie Noni Berry and Kiwi Pear.
"Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism boosting benefits consumers look for, complete with plenty of the great taste that they expect from Snapple," claims Bryan Mazur, vice president and general manager of Snapple for Cadbury Schweppes Americas Beverages. "The exciting flavor combinations of the new Snapple Super Premium Juice Drinks include all-natural ingredients with added vitamins, and low-calorie options provide even more choices for Snapple enthusiasts."
The new drinks are packaged in tall, slim 17.5-ounce bottles, and carry a suggested retail price of $1.39.
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