Vimto marks its centennial year

It certainly doesn't have the name recognition of Coke, Pepsi or 7Up, but Vimto is a favorite soft drink among English consumers. Favorite enough that it is celebrating its centenary year with a limited edition bottle (seen here).

The limited-edition bottle will be debuted to the United Kingdom beverage trade industry at the Food & Drink Expo scheduled for April 6-9 in Birmingham. The 6,000-bottle project was designed to emulate Vimto's original crock bottle. Purchasing details are available online or on Vimto's own Web site.

This drink, born in Manchester, England,has survived the economic shambles of two world wars and the globalization of the beverage industry. While the container has changed over the years, the drink still is made from the original secret recipe. At first, it was sold as a health tonic called Vim Tonic, which soon contracted to Vimto.

By 1920, the drink became carbonated and began being marketed throughout England and several British colonies. Today, the brand is sold in 65 countries, and its most recent sales figures show a 6.7% growth year-over-year.

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