Saturday, January 05, 2008

Ice cream floats in a bottle

Some people decry business mergers as eventually the death knell for some businesses and jobs. One such partnership under the umbrella of Cadbury Schweppers has resulted in something that might please a lot of those people.

A&W Root Beer and Sunkist Soda, a pair of Cadbury subsidiaries, have teamed up to create the first "authentic" ice cream float in a bottle.

"For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float," Andrew Springate, vice president of marketing, said in a statement. "The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed -- no work, no hassle."

The floats are being marketed in 11.5-ounce, vintage soda-shop-inspired glass bottles with twist-off tops at a suggested retail price of $1.79 for a single-serve bottle and $5.99 for a 4-pack.

Cadbury Schweppes also owns such other brands as Dr Pepper, 7UP, Snapple, RC Cola, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Yoo-hoo and Nantucket Nectars.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.

No comments: