Monday, August 13, 2007

Reed's: Texan for soft drink

Reed's soft drinks, particularly its original flavor Ginger Brew, are iconic drinks in the United Kingdom. Now, with the signing of a distribution agreement with D.B. Miller of Austin, they're coming to Texas.

Reed's line of flavors -- Original, Extra, Premium, Raspberry, and Spiced Apple -- are non-alcoholic, freshly made in a brewery using fresh ginger root, spices, and fruit juices along with filtered sparkling water.

The company explains its drinks this way:

'"Other soft drinks use flavor crystals, chemicals, or other flavorings to maintain an inexpensive and consistent taste. That's why some 'natural' drinks have no color! All the flavor and health benefits of Reed's brews are from the actual ingredients. The use of fresh ingredients leads to slight variations in both flavor and the heat of the ginger.

"Reed's Original Ginger Brew was our first creation, and is a Jamaican recipe for homemade ginger ale using 17 grams of fresh ginger root, lemon, lime, honey, fructose, pineapple, herbs and spices. Reed's Extra Ginger Brew is the same recipe, but has 25 grams of fresh ginger root for a stronger bite. Reed's Premium Ginger Brew is the no-fructose version of Reed's Original Ginger Brew, sweetened only with honey and pineapple juice.

''Reeds Raspberry Ginger Brew is brewed from 17 grams of fresh ginger root, raspberry juice, and lime. It is 20% raspberry juice and sweetened with fruit juice and fructose. Reed's Spiced Apple Brew uses 8 grams of fresh ginger root, the finest tart German apple juice, and such apple pie spices as cinnamon, cloves, and allspice. Spiced Apple Brew is 50% apple juice and sweetened with fruit juice and fructose.

''Reed's Cherry Ginger Brew, our newest addition, is freshly brewed from sparkling filtered water, fructose, 22 grams of fresh ginger root, cherry juice from concentrate, and spices.''

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