Thursday, August 30, 2007

Mexican soft drink headed north

Peñafiel, Mexico’s leading flavored soft drink, will become available in the U.S.

The drink, owned by Cadbury Schweppes Americas Beverages, is a lightly carbonated one enhanced with minerals. It has been manufactured for nearly 80 years.

"Peñafiel is a part of everyday life in Mexico, where it has been enjoyed for 79 years,” Stephanie Bazan, CSAB brand manager, said in a press release. “We are honored to introduce Peñafiel in the United States where it is sure to evoke memories of home and a strong sense of the drink’s unique Mexican heritage.”

Peñafiel will be available in 16.9-ounce and 2-liter bottles in Los Angeles, Chicago, Dallas, Houston, Phoenix and Sacramento in five varieties: an unflavored version and four delicious flavors: Pineapple, Tuti Fruti, Mandarin and Grapefruit. It will go on sale in additional m arkets as demand rises.

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1 comment:

John Surenok, California said...

I have been buying Penafiel mineral water from Mexico for a couple of years -- when I can find it. It is very hard to find, even in Mexican-oriented markets. The grapefruit is the best.

I hope that you are right and that it will be more available in the near future.

john surenok california