Water continues flooding the market

Store shelves and vending machines may be chock full of all sorts of colorful liquids, but water is doing just fine, thank you.

Sales of bottled (canned, pouched, etc.) water in 2006 increased 9.5% over the previous year, according to statistics just released by the International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corp. (BMC).

"The latest upward trend was reflected in 2006 when total bottled water volume exceeded 8.25 billion gallons, a 9.5% increase over 2005, and the 2006 bottled water per capita consumption level of 27.6 gallons increased by over two gallons, from 25.4 gallons per capita the previous year," said the IBWA in a press release.

"Additionally, the wholesale dollar sales for bottled water exceeded $10.8 billion in 2006, an 8.5% increase over the $10 billion in 2005. These statistics demonstrate continued consumer demand and appreciation for the convenience and good taste of bottled water brands consumed on-the-go, during exercise, at restaurants or meetings, and at home or the office."

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