Sunday, April 08, 2007

Snapple adds reds to its colorful teas

Snapple certainly can't be accused of neglecting bright colors when it comes to its tea line.

The Cadbury Schweppes Americas company has added Snapple Red Teas to its White Tea and Green Tea lines. All are naturally caffeine-free and contain antioxidants and vitamin C.

The new product is made from the Rooibos plant, found only in South Africa, It's described by Snapple as "an herbal tea that is sweeter and fruitier than black or green tea. Rooibos, which is Afrikaans for red bush, develops its signature red color during the fermentation process, when the leaves of the plant oxidize."

Snapple Red Teas are available in Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine. A 17.5-ounce bottle retails for $1.39.

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