Wednesday, February 28, 2007
7-11 amps up its coffee kick
For those within reach of a 7-Eleven who don't get enough kick from regular coffee, the convenience store chain is peddling something called Fusion Energy Coffee.
It's coffee hyped by the addition of guarana -- regarded as a "natural" caffeine, ginseng and yerba mate, the same ingredients found in numerous energy drinks.
This won't be the end of it. The Dallas-based chain has plans in the works to offer Energy Slurpees as well as other high-test caffeine products.
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Posted by William M. Dowd at 3:11 PM