Friday, January 16, 2009

About that VitaminWater lawsuit: Oh, snap!

Glacéau VitaminWater has been marketed by Coca-Cola Inc. as a healthy alternative to other beverages because of its added vitamins and minerals.

The Center for Science in the Public Interest has taken issue with claims such as "rescue," "energy” and "endurance" associated with the drinks. So it, filed a class action lawsuit against Coke for making what it says are unfounded health claims.

When the suit was announced on Thursday, Coca-Cola had no public response. Today, it does.

Says spokeswoman Diana Garza Ciarlante in a beautifully cutting way:

"Glacéau Vitaminwater is clearly and properly labeled and shows the amount of vitamins and calories in the product.

"Consumers today are savvy, educated and are looking for more from their beverages than just hydration. Many people know that they are not receiving adequate nutrients from their diets, so they have turned to products like Glacéau Vitaminwater in order to help supplement what they are not receiving from the foods they eat," she said.

"This is not about protecting the public interest. This is about increasing the readership of CSPI's increasingly irrelevant newsletter."

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