Wednesday, June 25, 2008

Soft drink herb sweeteners in the works

From Drinks Business Review:

In order to attract increasingly health-conscious consumers, several soft drink makers in the U.S. are investing in the development of natural low-calorie sweeteners, reported Reuters.

Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun work in this regard. Coca-Cola has collaborated with Cargill and together they are working on a sweetener called Truvia. Made from a South American herb called stevia (seen here), Truvia will be marketed as a tabletop sweetener by Cargill. However, no information regarding the drinks in which the sweetener will be used has been revealed by Coca-Cola.

PepsiCo is also working on a sweetener from the stevia plant which is native to Paraguay. According to PepsiCo spokesperson Dave DeCecco, as and when the company receives approval from US health regulators, it will begin to market the new product.

Randy Gier, executive vice president of marketing for Dr Pepper Snapple, said: "We all have scientists working right now to blend new combinations of these new top-secret sweeteners that are out there. It's just a matter of time until you see a major breakthrough."

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