Sprite in ice, rather than on it

The Coca-Cola Co. may be trying something new with its Sprite soft drink in the United Kingdom.

The company is "considering the launch of revolutionary new packaging that will create ice inside a soft drink when it is opened," according to the UK publication Marketing Week.

The magazine, quoting "industry sources," said the bottled drink has to be stored "in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted."

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