Orange juice, tea or coffee still are the breakfast beverage staples, but consumption of carbonated soft drinks with breakfast by Americans has been steadily climbing for two decades.
NPD Group, a New York consumer research firm NPD Group, analyzed data on beverages consumed with meals, not overall consumption. According to its analysis, consumers eating breakfast outside the home order soft drinks with 15.1% percent of their breakfasts, compared to 7.9% in 1990.
Of meals eaten at home, only 2.4% include carbonated soft drinks, but it was a barely noticeable 0.5% in 1985.
Coffee consumption with meals outside the home has dropped from 48.7% to 38% in the past 15 years.
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