Tuesday, March 23, 2010

Healthier drinks in schools achieved

The nation's leading beverage companies have come through on their three-year commitment to replace full-calorie soft drinks from schools across the country with smaller portion, lower calorie drinks.

That's according to a statement released by the American Beverage Association. The project, in cooperation with the Alliance for a Healthier Generation -- a joint initiative of the American Heart Association and the William J. Clinton Foundation, has thus affected an 88% reduction in calories from beverages shipped to schools since 2004.

The ABA released the "Alliance School Beverage Guidelines Final Progress Report," which it says confirms that the Coca-Cola Company, PepsiCo, Dr Pepper Snapple Group and their systems of local bottling companies that work directly with the school partners have transformed the beverage landscape in schools across America. The report was prepared by Keybridge Research LLC, an independent firm that prepared the previous two progress reports.

"A critical component of the Alliance's national effort to end childhood obesity has been our work with the beverage industry to reduce the amount of calories our kids consume in schools," said former President Bill Clinton, founder of the William J. Clinton Foundation, who co-leads the Alliance with California Gov. Arnold Schwarzenegger and American Heart Association President Clyde Yancy.

"We are encouraged by the significant progress we've made and look forward to continuing our work with participating schools, companies and the American Beverage Association to give young people the options and opportunities they need to lead healthier lives."

"It's a brand new day in America's schools when it comes to beverages," said Susan Neely, ABA president and CEO. "Our beverage companies have slashed calories in schools as full-calorie soft drinks have been removed. The beverages available to students are now lower-calorie, nutritious, smaller-portion choices."

This Alliance School Beverage Guidelines Progress Report marks the third and final assessment of the impact and status of the implementation of the guidelines.

"Childhood obesity is a complex problem, and there is no one single solution. The core of the problem, however, is that many of our children and youth are consuming too many calories," said Dr. Clyde Yancy, president of the American Heart Association and medical director for Baylor Heart and Vascular Institute at Baylor University Medical Center in Dallas.

"School is a unique environment where students make food and beverage choices with limited supervision and begin to set food preferences that last into adulthood. The Alliance School Beverage Guidelines are a tool for reducing students' access to calories during the school day and changing behaviors that may lead to a lifelong improvement in caloric consumption."

Under the voluntary guidelines, 100% juice, low-fat milk and bottled water are allowed in elementary and middle schools, with the addition of diet beverages and calorie-capped sports drinks, flavored waters and teas in high schools. In addition to the removal of full-calorie soft drinks from all schools, the shift towards more lower-calorie, smaller-portion beverages is also contributing to the overall reduction in calories available from beverages in schools.

Copies of the "Alliance School Beverage Guidelines Final Progress Report" are available online.

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NY ignores sugary-drink tax proposal

It seems it was only a matter of time. The latest push to legalize the sale of wine in supermarkets in New York State apparently has died and been tossed on the refuse heap of its predecessors.

The State Senate's 2010-11 budget resolution just released does not contain Gov. David Paterson’s proposal to include wine sales in supermarkets and some other retail outlets. Legislative analysts predict the same will be true of an Assembly version when it is adopted later this week.

Also missing from the Senate version of the budget is a tax on sugary beverages Paterson had wanted.

The debate over Paterson's proposal has been long and heated, bringing into conflict all sorts of temporary coalitions as well as expert lobbyists pushing one side of the agenda or the other.

The governor's office originally projected extra revenue for the state of $147 million from the expansion of where wine could be sold. A secondary move, proposing higher franchise fees than he had at first wanted for such sales permission, pushed that estimate to $300 million.

No matter your point of view, one thing is for sure: That $300 million Paterson had counted as potential income from such changes will have to be made up to help support the gigantic state budget legislators seem incapable of ever paring down.

And, just where do you think that revenue is going to come from?

Wine/sugary beverage buyer or not, you're going to have to dig deeper than ever to help support the state government, including all the special perks and discretionary money the Senate and Assembly drones spread around their districts to ensure votes for their reelection whether you like the use of your money or not.

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Saturday, March 06, 2010

Anyone find a no-tomato discount?

It may or may not immediately affect your Virgin Mary cocktail, depending on your favorite watering hole’s recipe, or your soup, salad or sauce, but a harsh Southern winter has spoiled an estimated 80% of the Florida tomato crop.

Add to that the February 27 earthquake and subsequent aftershocks that have wreaked havoc in produce-rich Chile and you have a severe tomato shortage.

We’re already seeing a reduction in the amount of tomatoes being put in sandwich shop items and even at full-service restaurants as prices skyrocket and availability shrinks. Those that are paying their suppliers more for tomatoes may well be passing the additional cost along to consumers if the shortage lasts.

When this happened several years ago, the same thing happened as far as consumer-impact. However, I don’t recall a single food purveyor who reduced his/her prices to the public even though in many cases you were getting less of a product.

If you come across a restaurant, sandwich shop or other vendor who is cutting prices to reflect the reduction or absence of tomatoes, let me know.

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